About us

The Bumbo brand sprouted out of South Africa at the turn of the century. While the popularity of its pioneering solutions to everyday parenting challenges has spread around the world, Bumbo still manufactures its unique range without compromising on quality.

So, where did it all begin?

My fifth nephew Daniel, second son to my second sister Antionette, was born back in 1996. As it happens, ‘Ouma’ and ‘Oupa’ were overwhelmed with excitement at the first opportunity to babysit the latest little member to the Buitendag clan. Daniel was the friendliest little guy while in your arms, but o boy… just don’t lay him down!

My father realized, when he reached out for little Daniel, that the little guy would grab his fingers and try and pull himself upright with all his might. While playing with Daniel on the bed, he noticed that all Daniel wanted was to sit upright.  A position from where he could see and explore this wonderful new world he was born into.

‘Oupa’, being an engineer in the motor industry at the time, applied his inventive genius. He built a wall of pillows around Daniel to prop him up comfortably, so Daniel was full of smiles and happy noises. But low and behold, the silence was short-lived when the pillows gave way, and Daniel sounded his alarm of disapproval.

I had worked with my dad at our small family engineering business when on that fateful morning when he approached me with his latest invention. It was to be  “a baby seat that no household should have to cope  without”. As we didn’t have CAD and 3D model printers at our disposal back then.  I proceeded under the watchful eye of my dad–, to sculpt what would become the first “Bumbo Floor Seat” with my hands and the tools I had at my disposal. Amongst other things, we also manufactured parts for BMW seats. To find the perfect softness for his new invention, he started experimenting with the foam material used in the manufacturing of modern car seats, which led to him winning the Chairman’s Award for the Best Advance in Technology from the South African Bureau of Standards, amongst others.

My father instilled in me a sense of pride, honour, and accomplishment. While my dear father sadly passed away in 2011, his legacy lives on. Bumbo now also has a European head office and distribution center in the Netherlands from where the Buitendag family originated from.

Our team continually consults parents, caregivers, orthopedic and pediatric specialists, and a multitude of professionals to ensure the utmost safety, quality, and comfort of our products.

Our design mantra is Simplified, Elegance, Functionality, Quality and Care. I sincerely hope that your Bumbo experience will reflect these qualities we strive to achieve.

Johan Nicolaas Buitendag CEO.

All Bumbo Products comply with European (EN) and USA (ASTM) safety requirements and quality standards.